ERIC Number: ED316305
Record Type: RIE
Publication Date: 1990-Apr
Reference Count: N/A
Scholarship Fund Development: The Art of Successful Begging.
Weinberg, Barry M.
In 1985, Maryland's Anne Arundel Community College (AACC) launched a major scholarship fund-raising drive in response to limited federal, state and county funding. The campaign began with an account balance of $30,000; today the school has scholarships over $450,000. The success of AACC's fund-raising drive resulted from the commitment demonstrated by faculty and staff through direct donation or payroll deduction, by business and industry in Anne Arundel County, and by students, alumni, and employees. The key elements influencing donor motivation were: (1) belief in a specific cause; (2) excitement over making an impact; (3) individual benefits such as tax breaks, peer approval, and free advertising; (4) feelings of altruism; and (5) the need to be recognized and appreciated. Instead of utilizing large numbers of volunteers, the AACC campaign used trustees, local corporate executives, faculty members, and staff to personally approach prospective donors. Over a period of five years, the scholarship campaign incorporated college talent shows, golf/tennis tournaments, faculty/student athletic challenges, community yard sales/auctions, 10K runs, payroll deduction programs, memorial scholarship programs, performing arts series, raffles, and a credit card program into its campaign activities. (WJT)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Anne Arundel Community Coll., Arnold, MD.