ERIC Number: ED316002
Record Type: Non-Journal
Publication Date: 1989
Reference Count: N/A
Developing Strategies for Communications about Disability: Experiences in the U.S., Hong Kong, India and Pakistan. Monograph #47.
The manual describes a variety of media approaches in the United States, Hong Kong, India, and Pakistan to changing attitudes toward the disabled. Four principles of media communications are stressed: (1) children's television is an important vehicle for changing attitudes; (2) it is vital to know the audience; (3) active participation by the target audience is the goal; and (4) begin with the indigenous structures of any culture. First, development of a disability awareness component for the American television program, Sesame Street, is reviewed. Among Hong Kong activities described are: the Festival of Arts with the Disabled, the International Arts Symposium, cable television, the Television Magazine format series, and the Children's Media Workshop. Indian programs described include: a workshop with the Central Institute for Educational Technology; a workshop on Childhood Disability; and a UNICEF consultancy. Activities in Pakistan include production of public service announcements, a photography project, a Workshop on Media and People with Disabilities, and an in-house UNICEF workshop on children and the media. Commentaries on the manual are provided by Robert Ruffner, formerly with the President's Committee on Employment of People with Disabilities, Louise Duval of the Department of Anthropology and Sociology of Fordham University, and Sandra Gordon of the National Easter Seal Society. (DB)
Descriptors: Attitude Change, Attitudes toward Disabilities, Childrens Television, Consultation Programs, Cultural Differences, Developing Nations, Disabilities, Mass Media, Program Development, Television
World Rehabilitation Fund, 400 East 34th Street, New York, NY 10016 ($5.00, quantity discount available).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: National Inst. on Disability and Rehabilitation Research (ED/OSERS), Washington, DC.
Authoring Institution: World Rehabilitation Fund, Inc., New York, NY.
Identifiers - Location: Hong Kong; India; Pakistan