ERIC Number: ED315808
Record Type: Non-Journal
Publication Date: 1989-Nov
Reference Count: N/A
The Impact of Corporate External and Internal Message Congruency upon the Acceptance of Employee Unethical Acts.
Murdock, Johnny I.; Leipzig, John S.
A study examined public perceptions of unethical employee acts as a function of variations in a corporation's cultural image, with emphasis upon the effect of congruent and incongruent organizational messages upon the perception of the degree of unethicality. Subjects, 200 adults approached at public locations, were asked to: (1) read one of three narrative descriptions of a fictitious organization (which included a review of eight unethical acts by an assistant manager); (2) respond to 11 dependent measures; (3) provide an overall evaluation of the company and of the assistant manager; and (4) compare their likely behavior with the assistant manager's behavior, given an employer like the one described in the narrative. The narratives described conditions in which: (1) the company was highly supportive of its employees, and external/internal messages were congruent; (2) more average in its support of its employees, and internal/external messages were somewhat incongruent; or (3) not supportive of its employees and internal/external messages were clearly incongruent. Results indicated that the congruency or incongruency between external and internal message systems may significantly impact employee perceptions of the organization's cultural image, which in turn may foster or inhibit unethical employee acts against the employer. (One table of data is included; 27 references, the 3 narratives, and the survey instrument are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A