ERIC Number: ED315588
Record Type: RIE
Publication Date: 1990-Feb
Reference Count: N/A
Marketing Cooperative Education. The Role of the Regional Co-op Training Center in Assisting Colleges and Universities. Cooperative Education Marketing Digest Series No. 2.
Krauss, Stephen R.
Many college and university cooperative education or work experience programs fail to recognize the valuable training and professional resources located in their geographic regions. At present, there are 11 federally funded national and regional training and resource centers whose job it is to assist colleges, universities, and employers to develop, enhance, and expand coopreative education. All the centers provide at least the following basic services: on-site training on cooperative education; off-site training for employers and academic personnel; Title III grant-writing clinics and proposal review services; printed marketing resources on cooperative education, including coordinator guides, employer guides, faculty guides, student guides, and standard or customized posters; and individualized consulting and program evaluation services. Each of the centers is staffed by some of the most experienced and nationally recognized cooperative education trainers and administrators. Among the topics on which training is provided are computerizing cooperative education programs, developing a cooperative education program in an academic environment, the benefits of cooperative education for faculty, staff, students, and employers, and the essentials of public relations for cooperative programs. The centers should be seen as allies who can work hand in hand with their academic partners to help facilitate consistent program growth using a variety of training methods, topics, and marketing resources. (The document includes the addresses, phone numbers, and directors' names of the centers, and an 11-item bibliography.) (CML)
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: N/A
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