ERIC Number: ED314811
Record Type: RIE
Publication Date: 1989-Nov
Reference Count: 0
Research Methods in Public Relations.
Belvin, Robert; Botan, Carl
In response to the need for research methods training in the public relations undergraduate curriculum, this paper identifies the range of possible formats for a public relations research methods course (analyzing strengths and weaknesses for each) and recommends a hybrid format. The paper then identifies and compares different goals for research methods classes in public relations versus communication, journalism, and mass communication. On the basis of the available models, and balancing of goals, the paper then proposes specific course content for a full semester course. One figure and one table of data are included. (Author/SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Rutgers, The State Univ., New Brunswick, NJ. School of Communication, Information, and Library Studies.
Note: Paper presented at the Annual Meeting of the Speech Communication Association (75th, San Francisco, CA, November 18-21, 1989). Uneven type quality throughout.