ERIC Number: ED314130
Record Type: Non-Journal
Publication Date: 1989-May
Reference Count: N/A
Outreach and Information: Survey Results. Research Report Number 58.
Livieratos, Barbara B.
In 1989, a study was conducted at Howard Community College (HCC) to investigate influences on students' decision to attend HCC and the sources of information about HCC that influenced their choice. In-class surveys were administered by selected faculty members. The resulting 925 responses represented 24% of the 3,926 students enrolled in fall 1988; however, males, full-time students, and students under 21 years of age were over-represented in the study sample in comparison to their representation in the student body as a whole. Study findings included the following: (1) 23% of the respondents possessed a postsecondary educational credential, and 67% had taken college credit courses within the last two years; (2) 31% of the respondents listed location as the single most important factor in their decision to attend HCC, while 14% listed tuition costs, 11% cited the availability of a specific educational program, and 10% gave HCC's placement record for transfer students as the most important factor; (3) (5) the factors most often considered "not important" included changes in students' plans to attend other colleges, availability of financial aid, job placement record, and extracurricular programs; and (6) information sources cited as the "most important" influence on college choice included the mailed schedule of classes (30%), family or friends (18%), HCC staff (8%), teacher/counselor (7%), and reputation of HCC (7%). Survey data is attached. (JMC)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Howard Community Coll., Columbia, MD.