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ERIC Number: ED313970
Record Type: Non-Journal
Publication Date: 1989-Nov
Pages: 22
Abstractor: N/A
Reference Count: N/A
Assessing Institutional Distinctiveness with "Performance Doctrine" Construct. ASHE Annual Meeting Paper.
Chamberlain, Philip
A special process created for institutions to preserve and promote the qualitative nature of their existence is presented. This process can be used to strengthen their marketing capacity (development, alumni, and public relations, admissions, and enrollment management). The Institutional Distinctiveness Survey (IDS) is described as it was used recently by a state consortium of private colleges to determine the qualitative distinctiveness of member institutions. Examples of its outcome are presented as evidence that institutions differ notably as to what constitutes the distinctive nature of their performance doctrine. The survey differs from others of a similar nature by being more ideological than environmental and having a rating scale and an interview guide. Survey elements consist of the inclined dimensions of doctrine described by R. R. Parsonage (1978). They constitute a full range of human ideals with their essence, relevance, and relationships requiring interpretation by any academic community. The IDS's institution-building guidelines anticipate the need to create administrative procedures for monitoring an institution's accepted performance doctrine by recommending the creation of an "Institutional Distinctiveness Administrative Council" to deal with distinctiveness, administration, and council. Tables are included. Contains 9 references. (SM)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A