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ERIC Number: ED313961
Record Type: Non-Journal
Publication Date: 1989-Nov
Pages: 23
Abstractor: N/A
Reference Count: N/A
A Meeting of the Minds: Implementation of an Effective Enrollment Management Strategy at One Private Comprehensive University. ASHE Annual Meeting Paper.
Krotseng, Marsha V.
A case study is presented which tests Hossler's 1984 assertion (that well conceptualized plans to manage enrollment can lead to a better institutional self-understanding and an enhanced institutional health and vitality) and critically examines one private, comprehensive university's effort to improve the quality and quantity of its environmental and market data. Investigation focused on (1) factors contributing to the design and implementation of a new enrollment management system and (2) tangible effects attributed to the system 5 years after its inception. Information is presented as follows: toward a collaborative solution; defining the strategic components (market research, institutional pricing and student aid, institutional competition, admissions yield, admissions selectivity, and student retention); and after 5 years, some encouraging results. It is concluded that information on enrollment is crucial to institutions of higher learning to prevent an untimely demise. While private, enrollment-dependent campuses are the most vulnerable to the threat of dwindling freshman classes, all colleges and universities can benefit from the strategic framework constructed by the university in the study. Tables are included. Contains 13 references. (SM)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A