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ERIC Number: ED313724
Record Type: Non-Journal
Publication Date: 1989-Nov-20
Pages: 17
Abstractor: N/A
Reference Count: N/A
The Preference for Privacy: In Search of the Social Locations of Privacy Orientations.
Gandy, Oscar H., Jr.
A study was conducted to develop some understanding of how social experience might be related to public expectations of rights to privacy. A telephone questionnaire was developed which sought information about respondent knowledge, attitudes, and behavior regarding privacy and personal information. A national survey of adults over the age of 18 was administered by professional interviewers to a weighted sample of 981 cases. Results indicated that average citizens are quite concerned about what they identify as illegitimate uses of personal information. Nearly all the variables are skewed toward the privacy protecting poles of each measure. The data with regard to age suggested that although older people are more likely to be the target of direct marketing (and resentful of such annoyances), age did not appear to be related to any understanding of the ways in which personal information is gathered and used for marketing purposes. There were also critical inconsistencies in the data, especially those related to measures of social class, and future research will involve relatively precise classification of the respondent's work experience. (Four tables of data are included. Two appendixes showing questionnaire items and 1979-1989 comparisons are attached along with 26 references.) (MG)
Publication Type: Reports - Research; Speeches/Meeting Papers; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A