ERIC Number: ED313719
Record Type: Non-Journal
Publication Date: 1989-Aug-10
Reference Count: N/A
Communication, The Commodity Form and Charisma.
This paper explores how economic developments in the United States communication industry have altered the scope and meaning of two central sociological concepts, the commodity form and charisma. The first section describes the economic structure of the public sphere in a theory of commodity relations. This theory is then used to review, in the second section, the Weberian concept of charisma, with examples drawn primarily from previously conducted research into the reformation of the public sphere during the years of the New Deal. The second section deals with charisma in first-order commodity relations, charisma in second-order commodity relations, and charisma in non-commodified relations. Twenty-three notes are included. (SR)
Descriptors: Audiences, Communication (Thought Transfer), Economic Change, Economic Factors, Higher Education, Mass Media, Social Class
Dept. of Communication/1012 A. Frieze Bldg., University of Michigan, Ann Arbor, MI 48109 (free).
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A