This document presents a model for program planning and decision making for teacher education in marketing and discusses teacher education policy in the context of the model. The first section explains the document's background and perspective. The second section places marketing teacher education in the context of a larger marketing education program at the university level. The third section explains the model, the components of which are: (1) the philosophy and mission of marketing teacher education; (2) role objectives (for the educated person, classroom instructor, curriculum planner and instructional planner, coordinator of cooperative program, youth organizer, consultant or trainer, and program planning and management); (3) ingredient mix (prerequisites, general studies, discipline content, pedagogy and andragogy, occupational experience, and education field experience); (4) environmental screens (university structure and politics, external political and legislative mandates, job market, client availability, state certification requirements, professional standing for marketing technical education, and psychology of education); (5) program level (master's degree program, fifth-year add-on program, and baccalaureate program); (6) the educated person and teacher; and (7) secondary school marketing programs. The section also contains a table listing basic tenets for change in secondary marketing education and another table listing tenets for change in marketing teacher education. The document concludes with a 17-item bibliography. (CML)