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ERIC Number: ED313502
Record Type: Non-Journal
Publication Date: 1989
Pages: 163
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Tourism Marketing.
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.
This document contains teacher materials for a 6-unit, 1-year distributive education course in marketing tourism offered in grades 11 and 12 in North Carolina. Although in general the material presented concerns marketing tourism anywhere, some of it is specifically related to tourism within North Carolina. A purpose statement explains the importance of tourism to the economy of the state and to most other states. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of sections contained in each unit. Forty-eight competency objectives are listed for the course. Subjects of the six instructional units are: overview of tourism; customer relations; travel destinations; tourism promotion; economics and tourism; and travel/tourism related business. Components of each unit are: (1) a table of contents for the unit; (2) the competency goal statement and competency objectives; (3) a content/teaching outline; (4) student activities; (5) evaluation measures; (6) keys to the test items; and (7) references. (CML)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.
Identifiers - Location: North Carolina