ERIC Number: ED313501
Record Type: Non-Journal
Publication Date: 1989
Reference Count: N/A
Advertising and Sales Promotion Guide.
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.
This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the sections contained in each unit. A separate statement, which describes promotion (i.e., activities intended to enable goods and services to appear favorable to customers) as a major function of marketing states that this guide's purpose is to provide high school students with the initial training for career areas such as display, advertising, and sales promotion. Fifty-six competency objectives are listed for the course. Subjects of the four instructional units are: overview of advertising and promotion; advertising and publicity; visual merchandising/display; and selling. Components of each unit are: (1) a table of contents for the unit; (2) the competency goal statement and competency objectives; (3) a content-teaching outline; (4) student activities; (5) evaluation measures; (6) keys to the test items; and (7) references. (CML)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.
Identifiers - Location: North Carolina