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ERIC Number: ED312960
Record Type: Non-Journal
Publication Date: 1989-Oct
Pages: 33
Abstractor: N/A
Reference Count: N/A
Student Perceptions of the Relative Importance of Selected Attributes of an Institution of Higher Education: A Conjoint Approach.
Fraas, John W.; Paugh, Ronald
A study investigated the relative importance of certain college attributes to the freshmen of Ashland University, a small, private univeristy in Ohio. Five institutional characteristics were examined: availability and variety of financial aid, dorm life (living conditions and food quality), quality of education (quality of teaching, career relevance of the curriculum, and overall institutional reputation), student-faculty relationships and interaction (availability of faculty to students, faculty promotion of student development, and degree of faculty advice given to students on personal as well as academic matters), and campus social life. Conjoint analyses were conducted on the completed survey forms of 295 freshmen out of 318 administered the questionnaire. The student sample was segmented by gender participation or nonparticipation in sports, and degree of parental influence in college choice. Financial aid and quality of dorm life were the found to be the most important attributes overall, with educational quality, social life, and student faculty relationships rated in declining order of importance. Varying attribute rankings were found for the different student segments, with financial aid ranking first most often. Implications for college administration and future research are discussed. The questionnaire is appended. Contains 19 references. (MSE)
Publication Type: Reports - Research; Tests/Questionnaires; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A