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ERIC Number: ED312948
Record Type: Non-Journal
Publication Date: 1988-Dec
Pages: 22
Abstractor: N/A
Reference Count: N/A
Education Needs of California Firms for Trade in Pacific Rim Markets. Commission Report 88-43.
California State Postsecondary Education Commission, Sacramento.
An exploratory survey of firms concerning their need for specialists for pursuing trade in Pacific Rim markets is reported. The industries surveyed include food and agriculture, sportswear and sports equipment, and applied electronics. After an introductory section explaining the origins and development of the survey, the report presents the major findings relating to current and planned business, current and needed expertise, and the supply of adequate job applicants in those industries. Implications of these findings for California's educational institutions, students, and public policy include these: (1) students of international business and Pacific Rim languages should not expect to find well-defined positions in these industries, but must demonstrate to each firm how they can help improve the firm's position or market attractiveness; (2) many small firms are unlikely to establish an entire position devoted to "secondary" market concerns, but will expect each employee to focus on their product; (3) contracting with consulting firms concerning foreign markets is common practice; (4) while many firms rely on either English or a founder's linguistic expertise, concern for foreign language skills is growing; and (5) statewide planning and coordination is needed to meet these needs. The informational survey is included. (MSE)
California Postsecondary Education Commission, Third Floor, 1020 Twelfth St., Sacramento, CA 95814-3985.
Publication Type: Information Analyses; Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: California State Postsecondary Education Commission, Sacramento.
Identifiers - Location: California