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ERIC Number: ED312720
Record Type: Non-Journal
Publication Date: 1989-Oct
Pages: 43
Abstractor: N/A
Reference Count: N/A
Toward a Phenomenological-Longitudinal Model of Media Gratification Processes.
Kielwasser, Alfred P.; And Others
While not dismissing the "uses and gratifications" approach to research, this paper attempts to increase the theoretical and practical utility of gratifications measures by approaching them through a more phenomenological and longitudinal tack. The paper suggests that any "gratification unit" is given a unique meaning by the situated-gratified individual (a phenomenological consideration) and that the very perceptions of such units change as the individual's relationship to the media content develops over time (a longitudinal consideration). Specifically, the paper argues that a longitudinal, processual sensitivity can be achieved through a reorientation to mediated communication. The paper is in six sections, as follows: (1) Introduction; (2) Where We Are vs. Whre We Want To Be: The Traditional Model; (3) What's the Use? (discussing problems in the research and depiction of uses in the traditional model); (4) The Interpretive Audience: Gratification as Meaning; (5) A Longitudinal-Relational Approach to Uses and Gratifications Analysis; and (6) Three Uses of Naturalistic Inquiry in Uses and Gratifications Research. One figure is included and 60 references are attached. (Author/SR)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A