ERIC Number: ED312719
Record Type: Non-Journal
Publication Date: 1988-May
Reference Count: N/A
Thinking about Television: Toward a Social Cognition Theory of Mass Communication.
Kielwasser, Alfred P.; Wolf, Michelle A.
This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A