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ERIC Number: ED312712
Record Type: Non-Journal
Publication Date: 1989-May
Pages: 20
Abstractor: N/A
Video Report Cards: Testing the Effectiveness of Visual Summative Evaluation.
Sneed, Don; Wulfemeyer, K. Tim
The purpose of the pilot study described in this paper was to produce a set of video report cards for the parents of a small group of college journalism students and then to determine the perceived effectiveness of such cards. Fifteen students at San Diego State University volunteered to participate in the study. Questionnaires were distributed to parents, designed to elicit their evaluations of the effectiveness of the video report cards as a method for communicating information about grades and the process of assigning grades. Fifty-seven percent of the parents returned questionnaires. About 95% of these parents said video report cards (VRC) were a good idea for college students. In general, mothers tended to react more favorably to the concept of VRCs than did fathers. The problems associated with production were related to obtaining video cassette recorders and equipment to prepare the tapes. The parents of college students in this survey overwhelmingly approved of the concept of video report cards. Such a response warrants further study and experimentation with VRCs. One of the greatest benefits of VRCs may be their ability to enhance the outreach programs of colleges and universities. (One table of data is included and 21 references are attached.) (MG)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A