ERIC Number: ED312705
Record Type: Non-Journal
Publication Date: 1989-May
Reference Count: N/A
Public Relations Behavior as a Function of Organizational Type: A Comparison of Manufacturing versus Service Organizations.
Lauzen, Martha M.; Dozier, David M.
A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires were mailed to 760 people from the 1987 membership directory of the International Association of Business Communicators (IABC). Of the 760 persons in the valid sample, 211 returned useable questionnaires, a 27.8% response rate. Respondents were asked to categorize their organization according to a 12-item typology. Of the total sample, about 18% of the organizations were classified as service and 17% were classified as manufacturing. Findings indicated that service organizations use both scientific research and content-based mixed research to scan the environment and evaluate public relations programs. Service and manufacturing organizations do not differ significantly in their use of informal research. Future studies should consider differences in the information and non-information subsectors of the service sector as they relate to program research. (Two tables of data are included and 18 references are attached.) (MG)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A