ERIC Number: ED312681
Record Type: Non-Journal
Publication Date: 1989-Aug
The Westley-MacLean Model Revisited: An Extension of a Conceptual Model for Communication Research.
A revision of the Westley-MacLean model of 1957 for communication research accommodates an incorporation of some of the research areas that have blossomed during the last three decades. The revision concentrates on two aspects of the original: (1) organizational features within the advocate, communicator and audience roles; and (2) environmental factors that influence these roles. The organizational features deal primarily with interaction among individuals and groups in organizations. The environmental factors include the economic, regulatory, social, cultural and technological developments, as well as interaction among individuals who represent the various communicator and audience roles. The extended model incorporates the interaction of people within the subsystems and includes the interaction of individuals in various roles across the subsystems. The extended model specifies environmental factors that affect news and the objects of orientations and includes the possibility that messages need not be entirely mediated. Some can be experienced directly. By including the developments, the model may contribute further to the purpose of the original to order existing mass communications research, to point to strengths and weaknesses in our knowledge, and to stimulate further effort. (Two figures are included and 21 notes are attached.) (MG)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A