ERIC Number: ED312678
Record Type: Non-Journal
Publication Date: 1989-Aug
Reference Count: N/A
Mass Media in the Pacific: A System without a Print Connection.
Rider, John R.
A two-part radio communications survey was conducted to test the effect of the government owned and operated radio station on Pohnpei, a Micronesian island state. The first phase was conducted in the capital city, while the second phase was conducted in rural areas of the state. The purpose of the survey was to determine the extent of radio and other media use in the homes of the respondents, to find out where they got their news, and to determine their attitudes toward different styles of programming. In the city of Kolonia, the 84 interviews were taken at places of commerce. Results indicated 94.2% of those interviewed owned a radio and 60.7% owned a television. Radio was given as a source of news by 71.4%, newspaper and magazine 31.0%, and friends 22.6%. It appears that the best market for broadcasting service is one that broadcasts in both English and Pohnpeian and carries mostly announcements, country music, weather reports, local sports, world news, and religious programming. When examining the results of the survey instrument and interviews with rural inhabitants of Pohnpei, it was seen that 84.3% owned radio and 15.7% owned televisions. The news sources included: radio 52.8%, friends 35.7%, and newspapers and magazines 11.4%. Sixty percent preferred the Pohnpeian language only and 34.3% preferred Pohnpeian and English. It appears that the radio system on which most of the nation depends does a reasonably good job in meeting the challenge of information dissemination. (MG)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Federated States of Micronesia