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ERIC Number: ED312675
Record Type: Non-Journal
Publication Date: 1987-May
Pages: 14
Abstractor: N/A
Reference Count: N/A
Media Software: The Development of Cross-Cultural Television Programming
Metallinos, Nikos
The world's appetite for the development of more television programs is constantly on the rise. Yet the manner in which television programs are produced for international viewers is still casual and often careless. Neither the message nor the way in which the medium shapes the message take into account the basic cultural barriers that cause communication difficulties. Studies on intercultural communication have revealed that cross-cultural barriers such as people's attitudes; their social organization; their patterns of thoughts; the roles and role expectations they have; their language; and their sense of space, time, and non-verbal expressions must be considered by media communicators. Also, knowing television's idiosyncratic nature, its unique features, and its specific components, and understanding the grammar and syntax of television will aid in the production of better, less casual, and more cohesive television programs. Problems imposed by careless television programming are being considered more and more by major international agencies and governments, and scholarly works on the subject are now being more frequently published. Modern technology and advancements in television hardware now allow television producers to generate programs with a broader, more international scope, greater aesthetic value, and artistic balance, and which are directly related to the needs of the inhabitants of the global village. Television software for people of various cultures should be produced and broadcast by the various channels now available. (MM)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A