ERIC Number: ED312481
Record Type: RIE
Publication Date: 1989
Enhancing Your Public Relations. A Guide for Designing Effective Communication Strategies for Community-Based Vocational Rehabilitation Programs.
This document is intended to assist agencies in formulating and initiating a financially realistic public relations plan specifically designed for their community-based vocational rehabilitation organizations. The document consists of 6 chapters, a 43-item bibliography, a glossary, and information about the author. Chapter 1 defines public relations, lists 11 communications objectives, and raises the issue of accountability. Chapter 2 shows how to develop a strategic public relations plan, including setting goals and objectives, developing a budget, choosing vehicles for communication, and hiring staff. Chapter 3 addresses how to design print communications that are internal to the agency, and those that are external. Working with printers, using good design principles, and taking effective photographs are among the techniques discussed. Among the types of print communications discussed are brochures, annual reports, press releases, and op-ed articles. Chapter 4 deals with developing audiovisual communications, including video productions, public service announcements, media relations, and public speaking. Chapter 5 tells how to run public relations projects such as special events (open houses, agency anniversary, annual meetings, and the like), membership and volunteer recruitment campaigns, and fund raising campaigns. Crisis management is also covered. Chapter 6 tells how to develop a system to evaluate the agency's public relations efforts. The bibliography lists references both alphabetically, and by subject. (CML)
Descriptors: Adult Vocational Education, Audiovisual Communications, Community Services, Public Administration, Public Relations, Public Service Occupations, Publications, Rehabilitation Centers, Rehabilitation Programs, Sheltered Workshops, Social Agencies, Social Services, Vocational Rehabilitation, Vocational Training Centers
Materials Development Center, Stout Vocational Rehabilitation Institute, University of Wisconsin-Stout, Menomonie, WI 54751 ($21.00).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Wisconsin Univ.-Stout, Menomonie. Stout Vocational Rehabilitation Inst.