ERIC Number: ED312476
Record Type: Non-Journal
Publication Date: 1989-Sep
Reference Count: N/A
Connecticut Marketing Education Handbook.
West Haven Board of Education, CT.
This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing education; marketing education program guidelines; marketing education teacher-coordinator's role; marketing education curriculum guidelines; entrepreneurship project; safety; student recruitment and selection; the training station; effective coordination practices; school store operations; public relations activities; marketing education advisory committees; Distributive Education Clubs of America (DECA) general information; DECA student handbook; calendar of events; and resources (lists of free and inexpensive materials and selected marketing education program resources). (KC)
Descriptors: Advisory Committees, Cooperative Education, Distributive Education, Distributive Education Teachers, Educational Resources, Entrepreneurship, Marketing, Merchandising, Program Development, Program Implementation, Public Relations, Safety Education, Salesmanship, School Business Relationship, Secondary Education, Small Businesses, State Curriculum Guides, Student Organizations, Teacher Role
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Sponsor: Connecticut State Dept. of Education, Hartford. Div. of Vocational, Technical, and Adult Education.
Authoring Institution: West Haven Board of Education, CT.
Identifiers - Location: Connecticut