ERIC Number: ED312443
Record Type: RIE
Publication Date: 1989
Reference Count: N/A
Sales Fundamentals Guide.
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.
This curriculum guide is designed as a resource for marketing education teachers in planning and teaching a course on sales fundamentals for students in grades 10-12 who are interested in a sales career. Internships, simulations, and co-op experiences may be used to expand practical application of the course. The student course objectives are to (1) make realistic decisions about their future in a sales career; (2) increase their sales competence through classroom instruction, individual projects, and other occupational experiences; (3) develop initiative and other desirable traits necessary to become a successful salesperson, and (4) develop their desire to further their education in their chosen marketing field. This guide consists of the following units of instruction: (1) Overview of Sales Fundamentals; (2) Free Enterprise/Economics; (3) The Customer and the Merchandise; (4) Steps of a Sale; (5) Sales Supporting Activities; and (6) Career Planning. Each unit of instruction consists of the following sections: a table of contents; the competency goal statement and competency objectives; a content/teaching outline; student activities; evaluation measures; a key to the test items; and references. (NLL)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education.