ERIC Number: ED312002
Record Type: RIE
Publication Date: 1989
Reference Count: N/A
Export Now: A Practical Guide for U.S. Minority and Small Business Exporters.
American Association of Community and Junior Colleges, Washington, DC.; Minority Business Enterprise Project, Washington, DC.
This guidebook was designed to orient minority entrepreneurs to the basics of international trade. Market research and strategy are examined, as well as finance, contract negotiations, trade logistics, and business communications. Part I acknowledges that small firms often lack the resources to take even the first step in developing the knowledge, skills, and capabilities needed to sell goods and services abroad, but notes the growing efforts of federal, state, and local agencies to assist entrepreneurs in exporting. Parts II and III discuss the role of minority and small business exporters, and list right and wrong reasons for entering the international marketplace. Part IV lists five steps to profitable exporting: (1) international market research, including a sample market analysis of computers and peripherals in an imaginary country; (2) international strategic planning and marketing implementation, including examples of successful strategies and a list of the factors influencing export production; (3) international trade finance and contract negotiations, including information on exchange rates, factors affecting prices, sample costing sheets, the identification of reliable partners in export finance, and international sales contracts; (4) international trade logistics and tax incentives, including guidance on freight forwarders and documentation, minimizing risk for exporters and commercial banks, and optional tax incentives for exporters; and (5) international business communications, including advice on understanding cultural differences, building mutual respect, and written and oral communications. Section VI offers guidelines for developing an international business plan. A glossary of terms and a brief bibliography are attached. (AYC)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Department of Commerce, Washington, DC. Minority Business Development Agency.
Authoring Institution: American Association of Community and Junior Colleges, Washington, DC.; Minority Business Enterprise Project, Washington, DC.