ERIC Number: ED311975
Record Type: RIE
Publication Date: 1989-Oct
Reference Count: N/A
Applying Portfolio Evaluation Concepts to Educational Program Screening.
Ternent, William A.
The portfolio approach to evaluation can be a useful method of screening and comparing educational programs in terms of their productivity and potential. In the field of investments, portfolio analysis consists of identifying the relative strengths of assets in terms of the dimensions of return and potential for growth. College programs can be assessed in similar ways. Productivity can be measured in terms of enrollment and capacity; yield measures of income and expense; and student retention rates. Potential can be measured in terms of current market demand, job placement, enrollment demand, graduation rates, and local and national employment opportunities. These measures can be expressed through the following equations: Productivity = Efficiency * Yield * Persistence; and Potential = Market Demand * Job Field Trends. If customized to fit the values and environmental characteristics of the college, this approach can identify programs that should be evaluated in depth, and illuminate operating problems. Seven charts which illustrate the use of the portfolio approach to evaluate and compare 34 programs are included. (VVC)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the "Evaluation '89" Conference of the American Evaluation Association (San Francisco, CA, October 19-21, 1989).