ERIC Number: ED311812
Record Type: Non-Journal
Publication Date: 1989
Reference Count: N/A
Handbook for Alumni Administration.
Webb, Charles H., Ed.
A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs and services; type of institution; and managing the future. Chapters include the following: "Alumni Relations: A Perspective" (R. Forman); "Alumni Administration as an Integral Part of Higher Education" (J. DiBiaggio); "Alumni Relations" J. Fisher); "Alumni as Advocates for Your Institution" (S. Barrett); "The Role of Alumni in Academe and Governance" (J. Miller); "Alumni as an Essential Resource for Development" (S. Roszell); "Alumni Involvement in Student Recruitment" (M. Bonney); "Alumni and Career Placement" (J. Carter); "Professional Staff Selection and Development" (R. Willemain); "Alumni Association Boards of Directors" (R. Gale); "Alumni Volunteers" (M. Koll); "Budget and Funding Sources" (G. Langer); "Alumni Management Information Systems" (J. Hopson); "'Dear Alumni...' Who are These People?" (W. Evitts); "Alumni Clubs" (K. Williams); "Professional School Organizations and Other Constituent Associations" (M. Snyder); "Reunions" (M. Funderburk); "Alumni-in-Residence: Programs for Students" (N. Dysart); "Locating, Organizing, and Developing Minority Constituencies" (R. Carter); "Publications and Periodicals" (A. Beierle); "A Voice for Alumni: The Role of Alumni Research and Surveys in Alumni Relations" (M. Carlson and J. Day); "Using Electronic Communications to Stay in Touch" (K. Rollins and J. Rochlin); "Alumni Continuing Education" (S. Calvert); "Merchandising and Member Services" (W. Rothwell); "Alumni Travel Programs" (C. Lennon); "Alumni Athletic Events" (D. Dotts); "100 Ways to Lose the Battle of Managing the Small College Alumni Office" (M. Gillespie); "Alumni Relations at Two-Year Institutions" (J. Van Houten); "Urban Universities" (D. Dilorio); "Large Alumni Associations" (J. Kinney); "Less is More: Paradoxes of Small College Alumni Administration" N. Whittemore); "Alumni Administration at Independent Schools" (E. Ayres); "Alumni in the Twenty-First Century: The Planning Starts Now" (D. Heinlen and L. Crossley); and "Future Prospects for Alumni Administration" (P. Chewning). Contains 94 references. (SM)
Descriptors: Administration, Alumni, Alumni Associations, Budgeting, College Programs, Educational Development, Educational Planning, Governance, Higher Education, Minority Groups, Personnel Management, Private Colleges, Professional Development, Public Relations, Small Colleges, Student Recruitment, Two Year Colleges
Macmillan Publishing Company, 866 Third Avenue, New York, NY 10022 ($49.95).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Sponsor: Council for Advancement and Support of Education, Washington, DC.
Authoring Institution: American Council on Education, Washington, DC.