ERIC Number: ED311559
Record Type: Non-Journal
Publication Date: 1989-Aug-1
Reference Count: N/A
Developing Our Human Capital: Results of a Survey of the Education and Business Communities of the Northwest.
National School Public Relations Association. Northwest Region.
Business and education representatives must identify mutual concerns to work together toward the delivery of education. Six regional trends were identified: (1) projections of a shrinking labor supply means untrained youth are a loss of needed human capital; (2) competitive edge increasingly relies on brain power, but students are poorer, more diverse, and at risk of dropping out; (3) increasing focus on Pacific Rim markets for international trade requires new orientation; (4) as schools change, teachers, school boards, and teaching contracts may change; (5) thousands of children in the Northwest are unsupervised after school hours, and demands for care and education of very young children are growing; and (6) education is a high-ticket item--but not paying the price is likely to cost even more. The National School Public Relations Association surveyed 200 Northwest business and 200 Northwest education leaders (33 percent return rate). Respondents were asked to rate the extent to which they believe each trend will affect the K-12 education community, the business and industry community, and the citizens and communities in their states. Respondents then briefly discussed the roles they expect the education and business communities to fulfill as well as strategies for joint action. The trends and findings are presented as they were prioritized by the total respondent group. Generally, findings indicate that trends (6) and (2) were given the highest priority among education as well as business leaders. (SI)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: National School Public Relations Association. Northwest Region.