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ERIC Number: ED311519
Record Type: Non-Journal
Publication Date: 1989-May
Pages: 25
Abstractor: N/A
Reference Count: N/A
Social Cognitive Approaches to Media Effects Research.
Slater, Michael D.
Communication researchers should ask more explicit questions concerning the processes by which mediated messages can create, modify, or reinforce beliefs about social actors and social environments. There are four general categories into which to divide variables concerning processing strategies for mediated social information: source characteristics, message characteristics, social inference heuristics, and cognitive style. Three types of circumstances may be distinguished which influence how people account for mediation: a message recipient's goals in processing the message; the domain of social information conveyed in the message; and the relationship between prior social information and that conveyed by a message. The dialectic between theories of mind and theories of social impact is not simple or straightforward. Elucidation of how messages of various kinds are processed should lead to much more focused examination of the conditions and circumstances under which ambitious theories of media effect are likely or unlikely to hold. (Fifty-five references are attached.) (MG)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A