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ERIC Number: ED311516
Record Type: Non-Journal
Publication Date: 1989-Jun
Pages: 30
Abstractor: N/A
Reference Count: N/A
Identification with and Saliency of Violent Media Models: A Comparison between Canadian and American Subjects.
Gutenko, Gregory
A study examined the responses of Canadian and American subjects in their approval of, and attraction to, specific television and film characters exhibiting aggressive behavior, and in their evaluation of the realism and saliency of the characters and situations observed. Subjects, undergraduate students at the University of Windsor in Windsor, Ontario, and individuals recruited from several educational institutions within the Kansas City, Missouri, greater metropolitan area, viewed five videotaped scenes (three from American television series and two from films) lasting about two minutes each. Subjects then filled out a semantic differential scale composed of word-pairs used to describe the protagonist in each scene. Overall scale results and the majority of thought listings showed all subject groups to be similar in their evaluation of and probable level of identification with the first three violent media models. However, results from the first three scenes were unreliable because of the lack of model saliency and susceptibility to script constructs. Results from the fourth scene's protagonists were too unsympathetic to be identified with. Results from the fifth scene (from the Canadian film "The Grey Fox" indicated that Canadian males approved of the Mounted Police more strongly on a majority of word variables than American males, American females, and Canadian females. Results also indicated that the protagonists were judged more realistic by all the subjects. (Five charts of data, five tables of data, and 66 notes are included.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada