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ERIC Number: ED311504
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 23
Abstractor: N/A
Reference Count: N/A
The Influence of Anti-Drug Messages on Attitude-Behavior Conflicts.
Rogus, Mary T.; Donohew, R. Lewis
A study examined the effectiveness of various formats for anti-drug messages on high school students. Subjects were 342 high school students from Kentucky, divided into drug user and non-user groups. Four different messages were tested, varying medium (video and print) and style of presentation (expository and narrative). Depending on the subjects' drug use patterns and attitudes toward using drugs, the messages were either consistent or inconsistent with their attitudes and/or behavior. Results indicated that anti-drug messages can be targeted at attitudes or behaviors, and thereby at different groups of users, by manipulating medium and style of presentation. (Two tables of data and three figures are included; 25 references are attached.) (Author/SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A