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ERIC Number: ED311502
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 43
Abstractor: N/A
Reference Count: N/A
Agenda-Setting as Politics: A Case Study of the Press-Public-Policy Connection at the Post-Modern Moment.
Ettema, James S.; And Others
In the spirit of the postmodern movement, this paper mixes the genres of survey research, in-depth interviews, and textual analysis to comment on governance in the media age. Using these methods, the paper traces the movement of a particular issue, international child abductions, on the agendas of the press, the public, and policy elites. Ultimately, the agenda-history of this issue is found to be a case study in cultural constraints on mass-mediated political power. Results of the study reported in the paper suggest that media logic--the epistemology of the vivid instance and the dramatic case--contains within it the counterpoised tendencies toward both the imposition of meaning and the dissipation of meaning--that normalization can be frustrated by fragmentation--and that it is impossible to predict how these tendencies will "play out" in any particular situation. The paper concludes that politics is, then, a game played under the rules of postmodern media culture, a "game of truth effects" as Baudrillard maintains, but also a game of power that is still real enough to matter. Two tables of data are included and 30 references are attached. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A