ERIC Number: ED311498
Record Type: Non-Journal
Publication Date: 1989-Aug
Reference Count: N/A
Public Policy Implications of the Transition to a Subscription-Based Economic Structure for the Television Industry.
Baldwin, Thomas F.; Wirth, Michael O.
This paper argues that the United States television industry is in a transitional period between the dominance of an advertiser-supported system and an advertiser-subscription system, and that a "dual revenue stream" system of subscription and advertising will eventually relegate the advertiser-only support system to a secondary role. The paper reviews the economic environment for television programming and projects current trends a few years ahead to suggest how the transformation to subscription television can take place. It then describes the effects of such a transformation, and finally, explores public policy issues and options arising from the new television system. The paper's sections are as follows: (1) The Developing Television System; (2) The Future for Broadcast-Only Consumers; (3) The Future for Cable Subscribers; (4) Cable's Role in the Advertising Marketplace; (5) Public Policy Implications for Broadcast-Only Consumers; (6) Public Policy for Cable Consumers; and (7) Conclusion. Thirty-four references are attached. (SR)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A