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ERIC Number: ED311494
Record Type: Non-Journal
Publication Date: 1987-Apr
Pages: 18
Abstractor: N/A
Reference Count: N/A
Selecting and Coping with College Interns in Radio.
Novak, Glenn D.
There are several areas within radio for a college intern. An internship in sales becomes highly useful in exposing the student to the financial end of the business since many college broadcasting programs emphasize production, journalism, and law. Although there are many students who enjoy working in production, many of the smaller stations do too little production to warrant an intern assigned specifically to this area, and many interns become engrossed with the fancy equipment. A college intern can be useful to a radio station's music director, although most music directors agree that a full-time intern slot would be difficult to fill in music alone. The motivated student can learn a lot more in the local radio news internship than in any college broadcast journalism course. Some of the problems which arise with college interns involve long-range career goals, attitude problems, and reliability. Unrealistic expectations on the part of both the intern and the broadcaster can also create problems. Some items to keep in mind when considering a college student for an internship include the following: treat the prospective intern as a regular candidate for employment; conduct a traditional interview; feel free to subject the student to some sort of practical test; and do not hesitate to reject applicants or fire one you have already hired. All parties involved--station manager, intern, and professor--must be willing to communicate their desires and fears in a legitimate effort to keep expectations high and yet realistic. (MG)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A