ERIC Number: ED311486
Record Type: Non-Journal
Publication Date: 1989-Aug
Reference Count: N/A
Watching the Watchdog: Antecedents of Media Perceptions.
McLeod, Douglas M.
A study examined the effects of several structural and individual variables on the perceived role of the media by media representatives and the general public. The focus of the study was on public perceptions of the media as "watchdog," but the images of the media as "guide dog,""rabid dog,""lap dog" and "guard dog" were included. Subjects, 567 residents of Dane County, Wisconsin in 1986 and 480 residents of the same county in 1987, were surveyed by telephone to determine their normative concerns about the role of the media and to assess the evaluative judgments of the media's performance. Results indicated that: (1) community structure was significantly related to the "normative watchdog" scale; (2) socioeconomic variables were related to positive evaluations of the media's"watchdog" performance; and (3) respondents in high socio-economic status groups were more critical of certain aspects of the media's performance, but they are more positive toward the system, including the role played by the media. (Four tables of data are included; and 6 appendixes containing additional data tables as well as 28 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin