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ERIC Number: ED311485
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 28
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Evidence for Differential Effects on Males and Females in the Wake of Post-Debate Analyses.
Engstrom, Erika; And Others
A study examined the differences between how men and women respond to expert political analysis of political debates and the extremeness of traits attributed to the candidates. Subjects, 30 males and 45 females enrolled in courses at the College of Journalism and Communication of the University of Florida in the fall of 1988, viewed the live broadcast of the Vice-Presidential debate on October 5, 1988. Thirty-five subjects viewed eight minutes of post-debate analysis while the other 40 subjects did not view any analysis. All subjects filled out the same questionnaire. Results indicated that (1) males and females who were less emotionally involved during the debate were similar in how extremely they evaluated the candidates; (2) females were less extreme in their evaluations after viewing the post-debate analysis; (3) watching the post-debate analysis had no effect on the extremeness of evaluations expressed by men who were highly politically involved; and (4) females rated Lloyd Bentsen as significantly less weak than did males. (Three figures of data and 33 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A