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ERIC Number: ED311484
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 38
Abstractor: N/A
Reference Count: N/A
Toward a Synthesis of Multiple Methodologies.
Kobland, Clifford E.
This paper argues for a synthesis between the major competing paradigms of empirical positivism and critical theory, into a multiperspective methodology. Citing recent efforts to incorporate such a merger, the paper concludes that, though such a copula appears necessary, it remains problematic when considered within the context of an immutable reliance on empiricism in most graduate education in mass communication curriculum at American universities. The paper's first section (of seven) assesses the current situation, while the second section discusses what is wrong with the dominant perspective. The European perspective is the topic of the third section, and the fourth section discusses a mutual convergence. The fifth section makes special note of three particular broad-based perspectives: interpretive analysis, macrosocial studies, and cultural studies. A methodological synthesis is the focus of the sixth section, while the future is the topic of the seventh section. One hundred one references are attached. (SR)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A