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ERIC Number: ED311447
Record Type: Non-Journal
Publication Date: 1989-May
Pages: 15
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Handling Bad News in Corporate Annual Reports with Style, Grace, and Candor.
Glossner, Alan J.
A study examined the effectiveness of messages to stockholders in the annual reports of four Chief Executive Officers (CEO's) representing corporations that are struggling to recover from financial losses or declining profits. The examination first considered each CEO's syntax and diction, then each CEO's awareness of audience and clarity of purpose, and finally the effectiveness with which each CEO opened and closed the message. The study then speculated on the success of each message by applying three principles of prose discourse suggested by Joseph Williams in his article "Plain English: The Remaining Problems." Findings suggest that the CEOs achieved varying degrees of success in dressing up bad news, and that the most successful was the one that followed the principles most closely. (Four tables of data are included.) (KEH)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A