ERIC Number: ED310997
Record Type: Non-Journal
Publication Date: 1988
Reference Count: N/A
A Marketer's Guide to Discretionary Income.
Linden, Fabian; And Others
Detailed information about discretionary income--how much money is available after day-to-day needs are met--is important for understanding how consumers spend their money. Business requires a precise definition of discretionary income to assess the market's size, growth, and demographic characteristics. Designed primarily for the marketing community, this edition reports consumer income before and after taxes, the proportion of consumers having discretionary income, and the amount of such income. These figures are broken down according to household characteristics used most frequently by the makers and providers of consumer goods and services. For the purpose of this study, discretionary income is defined as the amount of money which would permit a family to maintain a living standard comfortably higher than the average for similar families. Data is taken from the March 1987 Current Population Survey. Households were grouped according to size, age, place of residence, region, education, number and type of earners, occupation, race, and housing tenures. (Author/PPB)
Publication Type: Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: Conference Board, Inc., New York, NY, Consumer Research Center.; Bureau of the Census (DOC), Suitland, MD.