ERIC Number: ED310654
Record Type: Non-Journal
Publication Date: 1985
Recruitment, Retention and Student Flow: A Comprehensive Approach to Enrollment Management Research. NCHEMS Monograph 7.
Ewell, Peter T.
Enrollment management attempts to coordinate and monitor the programs and policies that influence college enrollment. A model is proposed that is designed to guide a comprehensive research framework that will inform enrollment management decisionmaking by including both student recruitment and retention as contributors to a common database. The design requirements for such a research program are discussed, the modeling of longitudinal student flow is illustrated, and the determination of enrollment structure is described. Examples of cases that illustrate the model are given. Several broad guidelines for using the model are also given: (1) look at the "big picture"--develop an appropriate enrollment model; (2) a partially estimated model is better than none; (3) disaggregate enrollment until distinct behavioral patterns emerge; (4) review the results of past research; (5) construct a prioritized agenda for future research; and (6) revisit the model continuously and check the validity of its assumptions. Contains 19 references. (KM)
Descriptors: College Admission, Dropouts, Enrollment, Enrollment Trends, Higher Education, Institutional Research, Models, School Holding Power, Student Characteristics, Student Mobility, Student Recruitment
NCHEMS Publications, P.O. Drawer P, Boulder, CO 80302-9752 ($7.00).
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: National Center for Higher Education Management Systems, Boulder, CO.