ERIC Number: ED310478
Record Type: RIE
Publication Date: 1989-Aug
Notes from the Newsroom: Reflecting on a Naturalistic Case Study.
Drawing on 2 months of intensive research in a network-affiliate newsroom, this paper describes how the researcher coped with studying newswork by qualitative and quantitative methods within a naturalistic paradigm and addresses methodological issues facing the naturalistic researcher. The paper discusses the following five methodological issues: (1) entree; (2) the role of the researcher; (3) data collection; (4) reliability assessment; and (5) incorporating the unexpected. The paper concludes that although the degree of certainty was not quite the same with the naturalistic approach as with purely quantitative measures, the naturalistic approach brought a greater depth of understanding than prestructured positivistic research typically would have developed. (RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (72nd, Washington, DC, August 10-13, 1989).