ERIC Number: ED310477
Record Type: Non-Journal
Publication Date: 1989-Aug
Reference Count: N/A
TV Entertainment, News, and Racial Perceptions of College Students.
Armstrong, G. Blake; Neuendorf, Kimberly A.
A study assessed the relationship between media exposure, interracial contact, and four categories of race-related beliefs among three samples of white midwestern university students between 1980 and 1986 (196 were in the first sample; smaller numbers were in the second and third samples). Contrary to the "uniform messages" assumption of cultivation theory, different types of media content were related differently to perceptions concerning race. Television news exposure was associated with beliefs that Blacks had relatively lower socio-economic outcomes, with more negative character attributions, and with harsher evaluations of welfare recipients. TV drama exposure was associated with beliefs that Black Americans had a relatively higher socio-economic standing. Exposure to TV Blacks specifically was associated with relatively more positive character attributions. (Seven tables of data are included, and 73 references are attached.) (Author/SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A