ERIC Number: ED310467
Record Type: Non-Journal
Publication Date: 1989-Aug
Reference Count: N/A
Gender and Decision-Making among Canadian Public Relations Practitioners.
Piekos, Jennie M.; Einsiedel, Edna F.
A study examined gender and the practice of public relations in Canada, investigation whether there are gender differences in: (1) structural factors such as practitioner roles, salaries, and job satisfaction; (2) participation in management decision-making; and (3) methods of decision-making, particularly in the area of program evaluation. A survey (designed to measure practitioner roles and evaluation methods, background attributes, participation in decision-making, and attitudes toward the job and professional trends) was completed by 309 public relations practitioners (a response rate of 47.4%) from 12 major urban areas in Canada. Results indicated that, while women in public relations in Canada occupy the lower rungs of the professional ladder, exact location on the ladder among women technicians appears to be a function of age and experience. In addition, though the best predictors of income differentials are years of experience and practitioner role, gender also remains a significant predictor of salary variance. Results also showed that women participate in higher-order decision-making as frequently as men, especially at the managerial level, but that the profession in general relies more on intuitive than scientific decision-making procedures. The study's similarities and differences to data on the same topic from the United States illustrate the importance of cross-cultural replication of professional patterns. (Five tables of data are included, and 23 references are attached.) (SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Canada