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ERIC Number: ED310461
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 31
Abstractor: N/A
Reference Count: N/A
Network Rerun Viewing in the Age of New Programming Services.
Litman, Barry R.; And Others
In light of the cable television and VCR revolution of the past few years which provides viewers with a greater variety of programs, a study examined the role that reruns play in network programming strategies and the profile of the audience that appreciates such programs. Subjects, 293 households (out of an original 730) in a medium-sized midwestern market, were surveyed in July 1986 concerning their television viewing habits. Results indicated that (1) those who frequently view television have a greater availability to watch more of all programs, including reruns; (2) those who are dissatisfied with summer TV programming watch fewer reruns than those who are satisfied, while those with college educations or high incomes also watch fewer reruns; and (3) frequent rerun viewers tend to be women, owners of videocassette recorders, frequent players of records, and heavy TV consumers, while those not so oriented tend to be high income individuals, men, those who are not satisfied with typical network summer programming, and those involved in alternative activities. (Thirty references are included.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A