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ERIC Number: ED310455
Record Type: Non-Journal
Publication Date: 1989-Mar-30
Pages: 24
Abstractor: N/A
Reference Count: N/A
Advertisers and Advertising Agencies: A National Survey of Current Attitudes toward Advertising Graduates.
Pinzon, Charles M.
To measure attitudes toward advertising program graduates versus non-advertising graduates, a study was conducted of advertising managers nationwide and advertising agency middle managers in New York, California, Illinois and Texas. Two hundred and eighty-three self-administered questionnaires were completed. Results included the following findings: (1) there was a significant difference of opinion between sample populations, with advertisers ranking college advertising program graduates significantly higher than advertising agency middle managers; (2) the more entry level personnel advertisers interviewed, the more negative their attitudes toward the perceived abilities of advertising graduates; and (3) in agencies, the longer the respondent's experience, the higher the skills rating. (Five tables of data and 34 notes are included.) (SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A