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ERIC Number: ED310441
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 26
Abstractor: N/A
Reference Count: N/A
It's About Time: Revealing Why and How Some Empiricists Claim TV Wastes Our Time.
Beatty, John E.
Beginning with an analysis of conceptions of time with a particular emphasis on examining quantitative time use research literature for its manifestations of personal and social values, this paper proceeds with an overview of the literature on time use and the issues involved in its measurement. The central questions in this paper dwell on the quality of the available data on mass media time use and, perhaps more importantly, on the conclusions which can and should be drawn from these data. The paper argues that the qualitative approach to time use studies (in particular, television viewing habits) would ideally precede any quantitative analysis, especially one utilizing historical data sets. The paper attempts to demonstrate that empiricists have not always acknowledged their own cultural and personal values, as well as limitations in their methodologies, in the collection and analysis of time use data. The paper concludes that there is little cause or support for alarm over the results of mass media time use research. (Forty seven references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Information Analyses; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A