ERIC Number: ED310428
Record Type: RIE
Publication Date: 1989-Aug-13
Teaching Public Relations: The Role of Ethics.
Harrison, Stanley L.
Ethics is an area of increasing concern in U.S. colleges and universities. A recent survey of 183 institutions with major teaching focus on public relations (with 134 returns, for a 73% return rate), indicated that only one in four institutions offers a specific ethics course, and less than half of this group require it. Nevertheless, an overwhelming 93% of the respondents asserted that ethics is included in all courses. A thorough review of all texts cited as most used, however, disclosed slight or cursory inclusion of ethics in texts at all levels. If ethics is an integral part of the coursework, a major burden of that inclusion rests with instructors for significant discussion, lacking textual examples. Most of the ethics courses themselves focus on journalism, not public relations. Ethics, largely neglected, or served with lip-service pieties, requires increasing attention in the public relations sequence. (Author)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (72nd, Washington, DC, August 10-13, 1989).