ERIC Number: ED309658
Record Type: RIE
Publication Date: 1988-Aug
Reference Count: N/A
The Demand and Supply of University-Based Executive Education. GMAC Occasional Papers.
Johnson, Terry R.; And Others
The results of a study of the market for university-based education programs for executives and managers is presented. Study objectives were to profile corporate use of various executive and management education programs, profile characteristics of university-based executive education programs currently offered, and identify trends and unmet needs in the market for executive development in general and for university-based programs in particular. Nine sections are as follows: introduction; design of the demand study; overview of executive development in U.S. companies; participant characteristics by program type; the program/participant decision making process; assessment of program effectiveness; trends in corporate use of executive development programs; examination of variation in program use and trends among large U.S. firms; and supply study: design and findings. Study findings include the following: the estimated number of executive/manager participants in executive education programs from firms of at least 1,000 is 3.9 million in 1986; the estimated size of the market for executive education programs from the firms represented in this study is $2 billion in 1986; and executive MBA programs are the most expensive at $14,000 per participant. Six appendices are: data collection procedures and response rates; corporate survey; procedures for handling missing data; data underlying figures reported in text; coefficients of OLS regression models described in section 8; and coefficients of multinomial logit models described in section 8. (SM)
Publication Type: Numerical/Quantitative Data; Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Graduate Management Admission Council, Princeton, NJ.
Note: For related documents, see HE 021 208, HE 021 948-951, HE 022 027, and HE 022 311.