ERIC Number: ED309657
Record Type: Non-Journal
Publication Date: 1988
Reference Count: N/A
The Admissions Strategist. Recruiting in the 1980s. No. 11: Enrollment Management and Adult Students.
MacGowan, Sandra, Ed.
The Admissions Strategiest, n11
Information is presented on enrollment management for adult students. Papers presented at various seminars on the subject are compiled as follows: "Enrollment Management: College Recruitment Philosophy for the Eighties" (Don Hossler); "Enrollment Management Without Adult Students: Only Half the Story" (Carol B. Aslanian); "Avoid Detroit's Mistakes: Reposition Your Institution to Respond to Adults" (Lawrence N. Smith and Rita Abent); "Develop a Powerful Data Base Management System for Your Institution" (John McIlquham); "University of Massachusetts at Boston Creates New Enrollment Services" (Douglas Hartnagel); "Syracuse University Fits Enrollment Management into Its Academic Mission" (Thomas F. Cummings); "College of Charleston's Reorganization Produces Successful First Year" (Sue A. Sommer-Kresse); "Surprising Survey Results About Recruiting Reentry Women Students" (Linda Felicetti); and "Kansas Universities' Support Systems Help Nontraditional Female Students" (Julianne Ducommun Cooper and Robert J. Mattox). The College Board's Office of Adult Learning Services, which connects institutions to adult students, is described, noting its technical services, training, and publications. (SM)
Descriptors: Access to Education, Admission (School), Adult Students, College Administration, College Planning, Continuing Education, Enrollment, Higher Education, Nontraditional Students, Reentry Students, Student Recruitment, Womens Education
College Board Publications, Box 886, New York, NY 10101 ($6.00).
Publication Type: Collected Works - Serials; Speeches/Meeting Papers
Education Level: N/A
Audience: Practitioners; Administrators
Authoring Institution: College Entrance Examination Board, New York, NY.